The Importance of Real-Time Data
Decision-making in a vacuum doesn’t work. You must have correct and timely data to make any decision. Data is the lifeblood of any organization engaged in affecting change, communicating a winning message, and collaborating successfully with partners. Let’s break this down.
1) Affecting Change- An organization involved in advocacy or lobbying must be aware of real-time changes to their issues. If your opposition just got an article/blog post published about their perspective on an issue, you must respond in a timely manner or you could no longer be a relevant player in the argument.
2) Communicating a Winning Message- The winner in any game has a winning message (ex. Obama = change, Tebow= passion) In order to craft your message you must know who is the best person to deliver the message, when is the best time to deliver the message, and where is the best location for the message. Deciding on these three things can be more difficult than crafting the message itself.
3) Collaborating Successfully with Partners- Picking the right partners is all about timing. There are always shared goals and overlaps in missions of different organizations but picking the right partner is the key. Knowing the playing field is crucial, you must have an understanding of where organizations stand in the broader context to ensure that they are the right fit for you. If they just publicly lost their most recent legislative push, they might not be the best partner.
Organizations must aggressively seek the most real-time relevant information to ensure that they are making the best strategic decisions. As internet and telecommunications technology continue to drastically transform the way we do business, it is becoming more and more difficult to separate the signal from the noise. Those who can find and use the data they need will succeed.
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